And defining your brand personality and visual identity can give you some direction. When people land on your profile, the visual vibe should be instantly apparent.

This is an important step for both businesses and content creators alike. Or if you’re into minimalism, subdued filters and muted color tones may be the perfect way to express that. What is your brand personality and how can you showcase that using visual elements? For example, businesses may be able to use the colors of their brand logo for inspiration. Start with a clear definition of the vibe that you want to exude through your visuals. Follow these steps to create a consistent Instagram grid layout that stands out: Step 1: Decide on your visual identity Now that you have some great ideas for your Instagram layout, it’s time to start planning yours. This allows you to create a uniform visual identity for your profile that’s instantly noticeable even at first glance. The idea is to maintain a visual theme that aligns with your personal or brand identity–whether that’s minimalistic, vintage, bright and bubbly, or dark and moody. Just make sure you’re sticking to the same color combination or filter so your page doesn’t look messy.

You don’t have to worry about how to position your images. Starting with the basics, a square grid layout is an easy way to maintain a consistent Instagram aesthetic. Here are some of the most popular Instagram grid layout ideas you can use: 1: Squares Now that it’s apparent that it’s time to get serious about planning your Instagram layout, let’s take a look at some ideas for inspiration. So for example, if you’re posting graphics with text overlay for one grid, you could easily whip up some fun facts or quotes relevant to your audience or to a particular day. Since you already have a rough idea of the type of content that’s needed for a specific grid, it’s much easier to quickly develop content for that grid. Moreover, following a specific grid layout makes it much easier to plan out your content calendar.

This adds credibility to your profile, helping you come across as reliable and consistent. It also shows people that you’re serious about what you do and that you’re willing to spend time on planning things out.

Instagram grid planning